Archive for August, 2007

Branding at It’s Best

Wednesday, August 8th, 2007

In between my son’s morning cartoons are commercial ads that tend to stick. When my son was about 3 years he referred to McDonald’s as “Papa I love you”. The reason he would call it this is because at the end of every commercial was the chant “Bop Bop I’m Loving It”. When I want Arby’s I tell my wife “Uhm, I’m thinking Arby’s“. I can’t tell you how many times I have heard “Can you hear me now… Good!” when a call would drop (Verizon). The funny thing about that one is that the people who are late getting it are still killing that joke. I came across an interesting study about how kid’s react to marketing and branding. If you wrap healthy food in a McDonald’s wrapper kids are more likely to eat it. Study is posted below:

Study: Food in McDonald’s wrapper tastes better to kids

My thoughts “You control what your kid’s eat, get over it and by the way GREAT MARKETING!”