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I just finished reading “Small Giants: Companies That Choose to Be Great Instead of Big” by Bo Burlingham. If you own a small business and are challenged with the pains of growth this book has a different outlook and is a “should read”. Small Giants is written like a study of different great business. The study is figuring what makes these businesses great and different from the bigger corporations. The author explains in the book that each of these extraordinary businesses have something that many other businesses are striving to obtain and that is mojo. Mojo was a word he came up to describe it because it was hard to describe what was different. Bo takes a look at each business and compares to other “Small Giants” to see what are the similarities and pinpoint what the equation is for a “Small Giant”. You will read about great business lead by great people wanting to achieve great things. Each of these businesses was at one point approached about growth, whether it be going public, expanding or creating other locations. It was at this point in time there was a shift in ideas about going big. Each of these businesses refused to grow big are highly profitable and have never look back since. Overall I took a great liking to Bo’s perspective on the subject and really do have a different outlook at how to conduct business. I do advise that you read it and keep it as a reference.

Books I just purchased:

“A Technique for Producing Ideas” by James Webb Young (65 page great read and resource)
“How to Get Ideas (BK Life)” by Jack Foster (Just started reading based on book above)
“Purple Cow” by Seth Godin (Going to start reading after above book)

This entry was posted on Saturday, December 29th, 2007 at 12:32 pm and is filed under Book Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.