Web Design Business and Marketing

When I was on my way home I heard a commercial about trading college books with other students. Great Idea and where was this in my first years of college. Anyways something I always advise my clients to do is register all possible domains that have the same sound as other words. The website advertised was 2dollartextbooks.com and right away I wondered if they purchased twodollartextbooks.com. Sure enough this company did register both. My suggestion to you is when you are picking a domain name just sound it out and see if others will spell it differently when typing it in. If there is any inclination that they will by all means register it, domains are so cheap. My other suggestion is if there is anyway your domain can be plural, register both it’s singular form and plural form. One other example is hearing an advertisement for a company called 4 Over. Now this company does a lot of print ads so that does make up for it. But for some reason if they did tv or radio they would really have to spell their domain in the advertisement so user will not go to fourover.com which is owned by someone else.

This entry was posted on Friday, January 4th, 2008 at 12:46 pm and is filed under Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.